A similar sweet is the imarti, which is orange-red and sweeter flavor and is made in the states of northern India, including Uttar Pradesh, Rajasthan and Madhya Pradesh. The chhena jalebi, is instead a variant made with chhena, popular in some areas such as Rajasthan, Bengal, and Orissa, though its form may be very different from place to place.
In India the jalebi are served as desserts of the holidays, especially during the holidays such as Independence Day and Republic Day, during which you can enjoy in government offices, defense structures and other organizations. Similarly, the jalebi is one of the most popular sweets in Pakistan . It is used as a remedy for headaches in some parts of Pakistan, where it is served after it has rested in the hot milk.