Monday, January 20, 2014

The Statesman

Established in 1875, The Statesman House located in intersection of Nehru Road and Esplanade Row East at Chowringhee Square, built in the Victorian or Edwardian style is the oldest extant English language daily newspaper in Kolkata published simultaneously in Kolkata, New Delhi, Siliguri and Bhubaneshwar.

The Statesman, formerly known as The Englishman and The Friend of India, is a Indian newspaper born in Kolkata in 1811 with headquarters in Kolkata. It is printed in Kolkata than in the capital. Out on newsstands six days a week, from Monday to Saturday. On Sunday, the readers of the Statesman bought The Sunday Statesman newspaper owned by the same publisher.

In January 2014 the print run was 158,844 copies. It calls itself the only Indian newspaper with national circulation without an owner and independent of political parties, and main entry liberal in the world. The Statesman is part of the Statesman Media Group, which owns newspapers, one of The most popular online newspapers in English.

The whole group guarantees editorial independence in perpetuity group and supports the financial health in order to prevent any climbing by other groups that can compromise its independence.

The Statesman was founded as a weekly in 1811, at Kolkata, by Robert Knight. It became a daily in 1875. Its financial position remained weak during the nineties. The editor of the newspaper is Ravindra Kumar. Under his leadership, the newspaper changed its graphics, content, approach to news retaining a reference position.

Statesman has to face the competition of the Telegraph, founded in 1982, which was positioned in the same market segment. In 1995 the Statesman launched the supplement Voices format tabloid, one of the products of the most successful publishing in-depth, which was widely imitated by the competition.

The Statesman  had to deal with the crisis that struck the entire press in the years following the millennium declining sales, competition from free daily newspapers and online sites. Two important daily quality had taken countermeasures: the Times of India and the Hindustan Times. The solution adopted was the move to tabloid format, with the halving of the size. The strategy was rewarding for both.

The Statesman  did not want to stay back and studied an alternative solution. It decided, for a newspaper with all pages in color and a size a little biggest tabloid. The layout of the newspaper was completely revised. The color made ​​it possible to use a lightweight graphics, which accompany the texts, creating an effect of harmony and elegance.

The operation was well conducted, readers understood that the quality of the newspaper had not changed, advertisers immediately take kindly to the color pages. In a few months until sales rose to a record 200,000 copies, and then stabilized at a level slightly lower.

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